A Few Tips For Marketing Your Book
Posted: Monday, November 09, 2009
by John Harricharan
Authors University
Just because you succeed in publishing your book, it doesn't mean that everyone is going to come rushing to buy it. Consequently, it is imperative that you search for the best means of marketing your book.
The following are just a few book marketing tips to get you started on your way to success:
Follow Your Book Marketing Plan
Another important aspect of marketing your book is determining whether you plan to make your book available in other types of formats such as a CD, podcast, e-book and so on. Also, spend some time to determine your target price and packaging.
Build a Website or Blog
I always recommend leveraging the amazing distribution power that comes from marketing your book online. Here are a few quick things to keep in mind as you do so:
Make sure that you include the name of your book in your website or blog title so that it is easy to find when others are searching for it online. Your blog should be designed to help convert incoming traffic to buyers of your book. One great way to do this is to put together a newsletter that visitors to your site may subscribe to. Once they sign up, you can continue to follow up with them via email. They'll get to know you better that way, and will be all the more likely to buy your book.
Publicity and Promotion
Publicity and promotion are vital to the sales of your newly published book. In fact, frankly this factor is more important to the success of your book than what you wrote in it. There are many fantastic books in the world today that have never sold any copies because they were not effectively marketed.
One great means of promoting your book online is to write articles that can be placed in article directories to increase your exposure and draw more online traffic to your main blog or website. You may even consider placing advertisements both online and offline.
Another thing to remember is to design and print some business cards with all the essential information included, such as your contact information and the URL for your website or blog. You should also consider obtaining reviews or testimonials of other recognized experts in your field to help promote your book.
Press Releases
Press releases are definitely effective for getting the attention of print and other forms of media. When writing press releases, be sure to include keywords that are relevant to the topic of your book, and that are likely to be searched for online by your potential readers. Your press releases should also link back to your blog or web site to provide both a way for people to get more information, as well as all-important incoming site links for search optimization purposes.
You should send out at least ten press releases to cover as much ground as possible for your book exposure. Another great tip is to send your book press release to your local newspapers to gain local exposure for you and your book. Many newspapers are thrilled to make such an announcement for their local readers. Another option is to use a press release syndication service like PRWeb to get your press release to a much wider distribution network.
These are just a few of the many strategies you can use for marketing your book. Do your homework and you'll find literally hundreds of ways to get your book out in front of your potential readers. Start implementing these and you'll be well on your way to success!
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John Harricharan is an International Best-Selling Author with nearly 40 years of experience in book publishing.
John's latest creation, Authors University, teaches current and aspiring authors the latest methods for writing, publishing, and marketing your book to best-seller status. Download his free "Get Published Blueprint" at AuthorsUniversity.com.
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